Strategic Communications
No organisation can work in a vacuum. Communication and engagement with the community and stakeholders, through all appropriate channels, are crucial to raising awareness and understanding of who you are, what you do and why you do it. Building trust earns support and helps your organisation to achieve its business objectives.
Your Business
At KOR we have a team with the skills and experience to understand your business and its aims, plus unrivalled knowledge of the fast-changing media world. It means we can match the message to the medium, placing the right information in the right place to get the result you want.
You know your business and how to make the most efficient use of your land. We can take that information to help provide the community and your stakeholders with an understanding of the context in which those decisions are made, helping allay speculation and suspicion and build trust.
Understanding the full range of activities undertaken by your organisation, including those collaborations and partnerships through which you help to support the wider community, means we can advise on messaging that will improve engagement and enhance your reputation.
Press & Media
The media has never been more diverse or more difficult to navigate. Traditional print publications and the specialist sector press sit alongside websites serving a wide variety of audiences. Broadcasters are vying with podcasters, while social media provides huge opportunities as well as substantial risks for the unwary.
At KOR we understand the news agenda, can identify opportunities and guide against missteps. It means understanding when a message is better communicated through a parish newsletter or a national newspaper and when a story is better placed with a regional broadcaster or a specialist publication. It means understanding how to pitch a positive story or manage challenging issues to minimise reputational risk.
Armed with the information you provide about the way you run your organisation and our knowledge and experience from a close appraisal of the news and policy agendas we can build understanding and trust for you and your operations.
We can do so across a range of channels, connecting you with the audiences you need to reach and delivering the positive stories you want to tell.
Storytelling
Never have there been more opportunities to take charge of your own narrative.
Your organisation may already have social media channels to promote income generating activities, or to share day-to-day work activities and successes. You may also have a news or blog page that needs updating.
If you need advice on developing a strategy and content plan to ensure there is a purpose and measurable outcome from your online communications, we can help. This may be working alongside your in-house team or providing an entirely outsourced service; from content creation to posting on a variety of platforms, to managing comments and feedback.
We also produce magazines with a focus on high-quality editorial, photography and design.